JAM x CRUMBL x
A few of our clients
A few of our clients
Jam x Crumbl
Jam x Crumbl
Music Strategy
HTML5/CSS3 Mastery
Product Design
Branding
Collaborative Team Player
About Jam
Jam is led by Sam Clawson and Nenjah Nycist, composers with years of experience working with brands like Mixhers, NASCAR, LEGO, Apple, etc ↓
Jam is led by Sam Clawson and Nenjah Nycist, composers with years of experience working with brands like Mixhers, NASCAR, LEGO, Apple, etc ↓
And we’re huge Crumbl fans. In fact, Sam and his wife served Crumbl cookies at their wedding reception :)
And we’re huge Crumbl fans. In fact, Sam and his wife served Crumbl cookies at their wedding reception :)
We think Crumbl’s partnerships with artists like Olivia Rodrigo and the Jonas Brothers show real music taste. But the recent legal run-in with Warner Records is a reminder that great taste needs great strategy. That’s where we come in. We help brands build a distinct, legally sound sonic identity that’s as craveable as the cookies.
We think Crumbl’s partnerships with artists like Olivia Rodrigo and the Jonas Brothers show real music taste. But the recent legal run-in with Warner Records is a reminder that great taste needs great strategy. That’s where we come in. We help brands build a distinct, legally sound sonic identity that’s as craveable as the cookies.
Our Clients
When The CW secured exclusive broadcast rights to the NASCAR Xfinity Series in a landmark $800M deal, they needed a bold new sonic identity to match the energy of the sport. Sam Clawson (of Jam) led the audio branding effort at the onset. His work contributed to a 93% increase in total viewership and 2.2M peak audience.
NASCAR
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When The CW secured exclusive broadcast rights to the NASCAR Xfinity Series in a landmark $800M deal, they needed a bold new sonic identity to match the energy of the sport. Sam Clawson (of Jam) led the audio branding effort at the onset. His work contributed to a 93% increase in total viewership and 2.2M peak audience.
NASCAR
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When The CW secured exclusive broadcast rights to the NASCAR Xfinity Series in a landmark $800M deal, they needed a bold new sonic identity to match the energy of the sport. Sam Clawson (of Jam) led the audio branding effort at the onset. His work contributed to a 93% increase in total viewership and 2.2M peak audience.
NASCAR
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We teamed up with LEGO to create custom music for their social media campaign, highlighting his unique fusion of hip-hop and anime lo-fi elements. The campaign racked up over 600,000 impressions on Instagram alone, amplifying engagement and reinforcing LEGO’s playful brand voice.
LEGO
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We teamed up with LEGO to create custom music for their social media campaign, highlighting his unique fusion of hip-hop and anime lo-fi elements. The campaign racked up over 600,000 impressions on Instagram alone, amplifying engagement and reinforcing LEGO’s playful brand voice.
LEGO
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We teamed up with LEGO to create custom music for their social media campaign, highlighting his unique fusion of hip-hop and anime lo-fi elements. The campaign racked up over 600,000 impressions on Instagram alone, amplifying engagement and reinforcing LEGO’s playful brand voice.
LEGO
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We wrote custom music for Mixhers' holiday campaign, To the Moms Behind the Magic, celebrating moms during Christmas. When stock music wasn't doing the trick, they turned to us to help give a heartfelt voice to their empowering wellness mission.
Mixhers
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We wrote custom music for Mixhers' holiday campaign, To the Moms Behind the Magic, celebrating moms during Christmas. When stock music wasn't doing the trick, they turned to us to help give a heartfelt voice to their empowering wellness mission.
Mixhers
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We wrote custom music for Mixhers' holiday campaign, To the Moms Behind the Magic, celebrating moms during Christmas. When stock music wasn't doing the trick, they turned to us to help give a heartfelt voice to their empowering wellness mission.
Mixhers
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Sam worked with Amphibious Zoo Music to source music for Emily in Paris, blending Parisian flair with modern pop to underscore the show's sleek, romantic, and comedic moments. S4 achieved a global number one ranking on Netflix. It had 19.9 million views in its first four days and reached the Top 10 in 93 countries.
Netflix
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Sam worked with Amphibious Zoo Music to source music for Emily in Paris, blending Parisian flair with modern pop to underscore the show's sleek, romantic, and comedic moments. S4 achieved a global number one ranking on Netflix. It had 19.9 million views in its first four days and reached the Top 10 in 93 countries.
Netflix
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Sam worked with Amphibious Zoo Music to source music for Emily in Paris, blending Parisian flair with modern pop to underscore the show's sleek, romantic, and comedic moments. S4 achieved a global number one ranking on Netflix. It had 19.9 million views in its first four days and reached the Top 10 in 93 countries.
Netflix
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We worked with Apple’s Worldwide Sales team to craft immersive sound environments for content shared with their global partners. This work was also featured at the Apple Worldwide Sales global event, reflecting Apple’s clean, product-forward aesthetic.
Apple
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We worked with Apple’s Worldwide Sales team to craft immersive sound environments for content shared with their global partners. This work was also featured at the Apple Worldwide Sales global event, reflecting Apple’s clean, product-forward aesthetic.
Apple
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We worked with Apple’s Worldwide Sales team to craft immersive sound environments for content shared with their global partners. This work was also featured at the Apple Worldwide Sales global event, reflecting Apple’s clean, product-forward aesthetic.
Apple
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We launched a new campaign for Garnier, featuring a vibrant video with K-pop-inspired dancers. The music matched that energetic vibe, blending organic textures with empowering rhythms. We collaborated with an artist to create a custom sound for the Ash collection release.
Garnier
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We launched a new campaign for Garnier, featuring a vibrant video with K-pop-inspired dancers. The music matched that energetic vibe, blending organic textures with empowering rhythms. We collaborated with an artist to create a custom sound for the Ash collection release.
Garnier
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We launched a new campaign for Garnier, featuring a vibrant video with K-pop-inspired dancers. The music matched that energetic vibe, blending organic textures with empowering rhythms. We collaborated with an artist to create a custom sound for the Ash collection release.
Garnier
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Nenjah wrote music for Burning Rubber, an animated short in HBO Max’s Only You collection, infusing it with gritty, soulful energy. His music amplified the story of Duane Ruiz, a young man navigating high-stakes handball tournaments and personal challenges in Coney Island.
HBO Max
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Nenjah wrote music for Burning Rubber, an animated short in HBO Max’s Only You collection, infusing it with gritty, soulful energy. His music amplified the story of Duane Ruiz, a young man navigating high-stakes handball tournaments and personal challenges in Coney Island.
HBO Max
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Nenjah wrote music for Burning Rubber, an animated short in HBO Max’s Only You collection, infusing it with gritty, soulful energy. His music amplified the story of Duane Ruiz, a young man navigating high-stakes handball tournaments and personal challenges in Coney Island.
HBO Max
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With the Harmon Brothers team and Earthley, we crafted comedic music that supported fast-paced, story-driven campaigns with viral reach. In true Harmon Brothers fashion, the campaign featured a series of social media videos starring Pastor Patty, a lovable character hilariously tormented by the preservatives and chemicals hiding in her beauty products.
Harmon Bros
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With the Harmon Brothers team and Earthley, we crafted comedic music that supported fast-paced, story-driven campaigns with viral reach. In true Harmon Brothers fashion, the campaign featured a series of social media videos starring Pastor Patty, a lovable character hilariously tormented by the preservatives and chemicals hiding in her beauty products.
Harmon Bros
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With the Harmon Brothers team and Earthley, we crafted comedic music that supported fast-paced, story-driven campaigns with viral reach. In true Harmon Brothers fashion, the campaign featured a series of social media videos starring Pastor Patty, a lovable character hilariously tormented by the preservatives and chemicals hiding in her beauty products.
Harmon Bros
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We partnered with Hot Snakes Media and Fantasticus Pictures (Forrest Galante) to create a sonic identity for Discovery’s Shark Week 2024. This included a feature on a trip to Japan and a timely segment on pollution in Florida, exploring its impact on shark populations.
Discovery
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We partnered with Hot Snakes Media and Fantasticus Pictures (Forrest Galante) to create a sonic identity for Discovery’s Shark Week 2024. This included a feature on a trip to Japan and a timely segment on pollution in Florida, exploring its impact on shark populations.
Discovery
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Ideas
WHAT CAN WE DO FOR CRUMBL?
WHAT CAN WE DO FOR CRUMBL?
Artist Partnerships
Artist Partnerships
Artist Partnerships
01
Building on Crumbl’s past music collaborations, we’ll help take things further: partnering with popular or emerging artists to co-create exclusive tracks that elevate the brand and spark cultural buzz.
IN-Store Playlists
IN-Store Playlists
IN-Store Playlists
02
We’ll craft custom in-store playlists, not just corporate-approved tracks, that reinforce Crumbl’s sleek retail atmosphere and deepen brand consistency across every touchpoint.
We’ll also help identify artist partnerships and collaborations that align with Crumbl’s tone, giving you fresh exclusives to energize your community.
Library Revamp
Library Revamp
Library Revamp
03
We can refine your existing pre-cleared music catalog to create a more unified sonic identity across campaigns and content.
And to make your weekly cookie drops even more craveable, we’ll produce custom cues or micro-jingles tied to each flavor: a soundbite-sized branding boost.
Why Music Matters
Food and beverage brands are leaning into music like never before — not just for ads, but to build real cultural presence.
From Taco Bell’s Feed the Beat program to Liquid Death’s punk album rollout, brands in this space are showing that music isn’t just background noise. It’s branding. It’s buzz. It’s business. These campaigns drive earned media, fuel TikTok trends, and build emotional resonance with younger audiences who expect more than just a logo.
For food brands, music is more than marketing. It’s how you show up in culture, and stay there.
Case Study #1
Oreo dropped a full-blown anthem with Wiz Khalifa, backed by a playful music video featuring his real-life son. It wasn’t just a jingle — it was a vibe, and it went viral.
Case Study #1
Oreo dropped a full-blown anthem with Wiz Khalifa, backed by a playful music video featuring his real-life son. It wasn’t just a jingle — it was a vibe, and it went viral.
Case Study #1
Oreo dropped a full-blown anthem with Wiz Khalifa, backed by a playful music video featuring his real-life son. It wasn’t just a jingle — it was a vibe, and it went viral.
Case Study #2
Liquid Death built its identity by embracing the unexpected: canned water and hardcore music. Their branded punk album? A streaming hit and a merch driver.
Case Study #2
Liquid Death built its identity by embracing the unexpected: canned water and hardcore music. Their branded punk album? A streaming hit and a merch driver.
Case Study #2
Liquid Death built its identity by embracing the unexpected: canned water and hardcore music. Their branded punk album? A streaming hit and a merch driver.
Case Study #3
To hype their Slurpee relaunch, 7-Eleven teamed up with rapper Flo Milli on an original track that racked up millions of streams — turning frozen drinks into cultural capital.
Case Study #3
To hype their Slurpee relaunch, 7-Eleven teamed up with rapper Flo Milli on an original track that racked up millions of streams — turning frozen drinks into cultural capital.
Case Study #3
To hype their Slurpee relaunch, 7-Eleven teamed up with rapper Flo Milli on an original track that racked up millions of streams — turning frozen drinks into cultural capital.
LET's POP
LET's POP
THE LID
THE LID
