A few of our clients
Jam x Bucked Up
Sound and Music
HTML5/CSS3 Mastery
Product Design
Branding
Collaborative Team Player
About Jam
Jam is is the name of a music studio led by Sam Clawson and Nenjah Nycist, composers with decades of experience working with brands like NASCAR, LEGO, Apple, Garnier, etc ↓
Bucked Up is all about intensity, energy, and bold attitude. We think the right music strategy can crank that to 11. You’ve built a passionate fitness community; imagine giving them an official soundtrack that’s as hardcore as their workouts.
Our Clients
We teamed up with LEGO to create custom music for their social media campaign, highlighting his unique fusion of hip-hop and anime lo-fi elements. The campaign racked up over 600,000 impressions on Instagram alone, amplifying engagement and reinforcing LEGO’s playful brand voice.
LEGO
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We wrote custom music for Mixhers' holiday campaign, To the Moms Behind the Magic, celebrating moms during Christmas. When stock music wasn't doing the trick, they turned to us to help give a heartfelt voice to their empowering wellness mission.
Mixhers
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Sam worked with Amphibious Zoo Music to source music for Emily in Paris, blending Parisian flair with modern pop to underscore the show's sleek, romantic, and comedic moments. S4 achieved a global number one ranking on Netflix. It had 19.9 million views in its first four days and reached the Top 10 in 93 countries.
Netflix
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We worked with Apple’s Worldwide Sales team to craft immersive sound environments for content shared with their global partners. This work was also featured at the Apple Worldwide Sales global event, reflecting Apple’s clean, product-forward aesthetic.
Apple
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We launched a new campaign for Garnier, featuring a vibrant video with K-pop-inspired dancers. The music matched that energetic vibe, blending organic textures with empowering rhythms. We collaborated with an artist to create a custom sound for the Ash collection release.
Garnier
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Nenjah wrote music for Burning Rubber, an animated short in HBO Max’s Only You collection, infusing it with gritty, soulful energy. His music amplified the story of Duane Ruiz, a young man navigating high-stakes handball tournaments and personal challenges in Coney Island.
HBO Max
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With the Harmon Brothers team and Earthley, we crafted comedic music that supported fast-paced, story-driven campaigns with viral reach. In true Harmon Brothers fashion, the campaign featured a series of social media videos starring Pastor Patty, a lovable character hilariously tormented by the preservatives and chemicals hiding in her beauty products.
Harmon Bros
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Ideas
01
You'll get a custom-written and produced theme song for Bucked Up, and here's the best part: you'll hear it nowhere else! This isn't some stock music; it's an absolute adrenaline shot, exclusively yours. Imagine the most intense parts of rock and EDM smashing together – that's the energy we're going for. This full-throttle anthem is built to capture the thrill of hitting a new personal record at the gym. It'll be perfect for your brand videos, athlete highlight reels, or even podcast intros, instantly hyping up your audience with a sound that's uniquely Bucked Up.
From this high-octane anthem, we'll then carve out a distinctive audio logo. This will be a short, sharp sonic "stamp" – maybe a powerful three-chord guitar strike or a massive synth drop. This audio logo will be instantly recognizable, tagging every ad and social clip you release, just like your antler logo.
02
Give your fans something to blast in their headphones. We’ll curate and create official Bucked Up workout playlists to share on Spotify/Apple Music. One for heavy lifting (gritty, intense tracks), one for cardio (fast-paced bangers), maybe even a “leg day” mix just for laughs – all branded with Bucked Up artwork and vibes. We can also collaborate with fitness influencers or DJs to produce exclusive mixes featuring shoutouts or subtle product references. Every time someone sweats to these playlists, they’re engaging with your brand. It’s a content play that builds community and keeps Bucked Up on the brain (and in the veins!).
03
Dominate events and social feeds with a strong audio presence. For expos, competitions, or gym takeovers that you sponsor, we’ll provide a custom soundscape – think a live DJ set or a hype reel of music that draws crowds to your booth (we can even integrate your audio logo into the mix so it subliminally sticks). On the social side, we’ll ensure all your video content has a cohesive, high-energy sound. That might include a library of original music beds for your YouTube and Instagram content (no more relying on whatever track is trending – you’ll have your own trend). We can also create quick, catchy sound effects or jingles for TikTok challenges or product announcement videos (picture the sound of shaking a mixer bottle remixed into a beat). By owning your sound across these channels, Bucked Up will not only look intense – it’ll sound intense in a way no other supplement brand does.
Why Music Matters
Food and beverage brands are leaning into music like never before — not just for ads, but to build real cultural presence.
From Taco Bell’s Feed the Beat program to Liquid Death’s punk album rollout, brands in this space are showing that music isn’t just background noise. It’s branding. It’s buzz. It’s business. These campaigns drive earned media, fuel TikTok trends, and build emotional resonance with younger audiences who expect more than just a logo.
For food brands, music is more than marketing. It’s how you show up in culture, and stay there.
Case Study #2
Liquid Death built its identity by embracing the unexpected: canned water and hardcore music. Their branded punk album? A streaming hit and a merch driver.
Case Study #3
To hype their Slurpee relaunch, 7-Eleven teamed up with rapper Flo Milli on an original track that racked up millions of streams — turning frozen drinks into cultural capital.
