• JAM x AWARDCO x

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Jam x AwardCo

Sound and Music

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Product Design

Branding

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AwardCo's Spread

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About Jam

Jam is a music studio led by Sam Clawson and Nenjah Nycist. We’ve created original music and sonic branding for brands like LEGO, Apple, Garnier, and NASCAR. Why Jam? Because we help brands find their jam: the sound that sticks & sets them apart. ↓

Employee recognition is emotional – it’s about making people feel great – and we think sound can amplify that. Right now, software platforms (including Awardco) tend to be visually slick but mostly silent. Imagine if every time someone got recognized via Awardco, a delightful little “you’re awesome!” sound played, instantly sparking joy.

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Or consider a warm, uplifting theme song in your videos that makes HR folks smile and think “Awardco” the moment they hear it. A sonic identity can reinforce the positivity you bring to workplaces. That’s where we come in: to give Awardco a friendly, recognizable sound that makes gratitude even more infectious.

Or consider a warm, uplifting theme song in your videos that makes HR folks smile and think “Awardco” the moment they hear it. A sonic identity can reinforce the positivity you bring to workplaces. That’s where we come in: to give Awardco a friendly, recognizable sound that makes gratitude even more infectious.

Or consider a warm, uplifting theme song in your videos that makes HR folks smile and think “Awardco” the moment they hear it. A sonic identity can reinforce the positivity you bring to workplaces. That’s where we come in: to give Awardco a friendly, recognizable sound that makes gratitude even more infectious.

Our Clients

When The CW secured exclusive broadcast rights to the NASCAR Xfinity Series in a landmark $800M deal, they needed a bold new sonic identity to match the energy of the sport. Sam Clawson (of Jam) led the audio branding effort at the onset. His work contributed to a 93% increase in total viewership and 2.2M peak audience.

NASCAR

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When The CW secured exclusive broadcast rights to the NASCAR Xfinity Series in a landmark $800M deal, they needed a bold new sonic identity to match the energy of the sport. Sam Clawson (of Jam) led the audio branding effort at the onset. His work contributed to a 93% increase in total viewership and 2.2M peak audience.

NASCAR

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When The CW secured exclusive broadcast rights to the NASCAR Xfinity Series in a landmark $800M deal, they needed a bold new sonic identity to match the energy of the sport. Sam Clawson (of Jam) led the audio branding effort at the onset. His work contributed to a 93% increase in total viewership and 2.2M peak audience.

NASCAR

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We teamed up with LEGO to create custom music for their social media campaign, highlighting his fusion of hip-hop and anime lo-fi elements. The campaign racked up over 600,000 impressions on Instagram alone, amplifying engagement and reinforcing LEGO’s playful brand voice.

LEGO

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We wrote custom music for Mixhers' holiday campaign, To the Moms Behind the Magic, celebrating moms during Christmas. When stock music wasn't doing the trick, they turned to us to help give a heartfelt voice to their empowering wellness mission.

Mixhers

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Sam worked with Amphibious Zoo Music to source music for Emily in Paris, blending Parisian flair with modern pop to underscore the show's sleek, romantic, and comedic moments. S4 achieved a global number one ranking on Netflix. It had 19.9 million views in its first four days and reached the Top 10 in 93 countries.

Netflix

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We worked with Apple’s Worldwide Sales team to craft immersive sound environments for content shared with their global partners. This work was also featured at the Apple Worldwide Sales global event, reflecting Apple’s clean, product-forward aesthetic.

Apple

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We launched a new campaign for Garnier, featuring a vibrant video with K-pop-inspired dancers. The music matched that energetic vibe, blending organic textures with empowering rhythms. We collaborated with an artist to create a custom sound for the Ash collection release.

Garnier

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Nenjah wrote music for Burning Rubber, an animated short in HBO Max’s Only You collection, infusing it with gritty, soulful energy. His music amplified the story of Duane Ruiz, a young man navigating high-stakes handball tournaments and personal challenges in Coney Island.

HBO Max

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With the Harmon Brothers team and Earthley, we crafted comedic music that supported fast-paced, story-driven campaigns with viral reach. In true Harmon Brothers fashion, the campaign featured a series of social media videos starring Pastor Patty, a lovable character hilariously tormented by the preservatives and chemicals hiding in her beauty products.


Harmon Bros

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We partnered with Hot Snakes Media and Fantasticus Pictures (Forrest Galante) to create a sonic identity for Discovery’s Shark Week 2024. This included a feature on a trip to Japan and a timely segment on pollution in Florida, exploring its impact on shark populations.

Discovery

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Ideas

WHAT CAN WE DO FOR You?

WHAT CAN WE DO FOR You?

In-App Sounds

In-App Sounds

In-App Sounds

01

Add fun audio to the Awardco platform to celebrate achievements. We’ll create a set of short, joyful sound effects that can play when an employee receives recognition or points. Picture a brief burst of applause or a shimmering “ding!” when someone gets an award notification – a sound that says “Congrats!” without any words. These audio touches make the act of recognition feel more human and exciting, and because they’d be unique to Awardco, they subtly build your brand into every recognition moment.

Add fun audio to the Awardco platform to celebrate achievements. We’ll create a set of short, joyful sound effects that can play when an employee receives recognition or points. Picture a brief burst of applause or a shimmering “ding!” when someone gets an award notification – a sound that says “Congrats!” without any words. These audio touches make the act of recognition feel more human and exciting, and because they’d be unique to Awardco, they subtly build your brand into every recognition moment.

Add fun audio to the Awardco platform to celebrate achievements. We’ll create a set of short, joyful sound effects that can play when an employee receives recognition or points. Picture a brief burst of applause or a shimmering “ding!” when someone gets an award notification – a sound that says “Congrats!” without any words. These audio touches make the act of recognition feel more human and exciting, and because they’d be unique to Awardco, they subtly build your brand into every recognition moment.

Audio / Music Branding

Audio / Music Branding

Audio / Music Branding

02

Develop a sonic signature for Awardco’s brand. We’ll compose a friendly, motivational audio logo (maybe a quick four-note melody that feels like a pat on the back) to tag all your videos, ads, and webinars. In addition, we’ll create a light, upbeat background track that can be used in explainer videos or during conference walk-ons – something that conveys positivity and trust. Using this consistent music across your content will make your brand presentations more cohesive and instantly recognizable, much like seeing your logo colors, but for the ears.

Develop a sonic signature for Awardco’s brand. We’ll compose a friendly, motivational audio logo (maybe a quick four-note melody that feels like a pat on the back) to tag all your videos, ads, and webinars. In addition, we’ll create a light, upbeat background track that can be used in explainer videos or during conference walk-ons – something that conveys positivity and trust. Using this consistent music across your content will make your brand presentations more cohesive and instantly recognizable, much like seeing your logo colors, but for the ears.

Engagement Playlists

Engagement Playlists

Engagement Playlists

03

Use music as a tool to engage clients and their employees. For example, we can curate a “Work Happy” playlist that Awardco provides to customers – a mix of feel-good songs to play at the office or during team events, subtly branded as a gift from Awardco. It’s a value-add that positions you as a champion of positive workplace culture. And if you host user conferences or attend HR trade shows, we’ll arm you with custom event music – from an upbeat intro theme for your keynote, to ambient music at your booth that draws people in. No elevator music here; it’ll be modern and on-brand, making Awardco the company that not only rewards great work but also knows how to set the vibe.

Use music as a tool to engage clients and their employees. For example, we can curate a “Work Happy” playlist that Awardco provides to customers – a mix of feel-good songs to play at the office or during team events, subtly branded as a gift from Awardco. It’s a value-add that positions you as a champion of positive workplace culture. And if you host user conferences or attend HR trade shows, we’ll arm you with custom event music – from an upbeat intro theme for your keynote, to ambient music at your booth that draws people in. No elevator music here; it’ll be modern and on-brand, making Awardco the company that not only rewards great work but also knows how to set the vibe.

Use music as a tool to engage clients and their employees. For example, we can curate a “Work Happy” playlist that Awardco provides to customers – a mix of feel-good songs to play at the office or during team events, subtly branded as a gift from Awardco. It’s a value-add that positions you as a champion of positive workplace culture. And if you host user conferences or attend HR trade shows, we’ll arm you with custom event music – from an upbeat intro theme for your keynote, to ambient music at your booth that draws people in. No elevator music here; it’ll be modern and on-brand, making Awardco the company that not only rewards great work but also knows how to set the vibe.

Why Music Matters

Food and beverage brands are leaning into music like never before — not just for ads, but to build real cultural presence.


From Taco Bell’s Feed the Beat program to Liquid Death’s punk album rollout, brands in this space are showing that music isn’t just background noise. It’s branding. It’s buzz. It’s business. These campaigns drive earned media, fuel TikTok trends, and build emotional resonance with younger audiences who expect more than just a logo.


For food brands, music is more than marketing. It’s how you show up in culture, and stay there.

Case Study #1

Oreo dropped a full-blown anthem with Wiz Khalifa, backed by a playful music video featuring his real-life son. It wasn’t just a jingle — it was a vibe, and it went viral.

Case Study #1

Oreo dropped a full-blown anthem with Wiz Khalifa, backed by a playful music video featuring his real-life son. It wasn’t just a jingle — it was a vibe, and it went viral.

Case Study #2

Liquid Death built its identity by embracing the unexpected: canned water and hardcore music. Their branded punk album? A streaming hit and a merch driver.

Case Study #3

To hype their Slurpee relaunch, 7-Eleven teamed up with rapper Flo Milli on an original track that racked up millions of streams — turning frozen drinks into cultural capital.

LET's POP

LET's POP

THE LID

THE LID

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